A selection of academic projects where I applied real marketing strategy, creative thinking and technical production skills.
Full marketing communication plan for an artisan liqueur and chocolate brand. Included product positioning, seasonal limited editions, digital activation tactics, influencer strategy and B2B partnerships.
Full tourism marketing plan for the city of Évora, focused on cultural and alternative tourism. Defined target audiences, visual identity, tone of voice and communication strategies for tourists and residents.
Service optimisation project for a premium car detailing company. Designed automated email and SMS flows in E-goi — booking confirmations, day-before reminders and real-time service tracking. Conducted a full GAP analysis identifying critical failures in the customer journey and built strategic solutions to close them.
Market viability study for a new fitness ice cream concept. Responsible for the full statistical component in SPSS: data cleaning, normality analysis, T-test and Chi-Square tests to validate purchase intent.
Brand architecture and communication strategy for a creative studio. Created the Big Idea 'Where ideas boot experiences' and the full editorial content strategy with three brand content sections.
Content marketing plan and full institutional storytelling video produced from scratch. Concept, script, editing in Premiere Pro and After Effects, AI-generated opening scene with Google Veo and AI voiceover in ElevenLabs. Also structured a full editorial strategy with 5 content pillars and a marketing funnel approach across TOFU, MOFU and BOFU.