Internship · Syvantech

LinkedIn Management — Syvantech

SocialStrategyContent

Full LinkedIn management built from scratch. Algorithm-based strategy focused on high-performing organic formats. All content, visuals and editorial calendar created by me.

How it was approached

Step 1 - Platform Research First

Before creating any content, I studied LinkedIn's algorithm behaviour using data-driven research. Infographics generate 1.4% organic reach, carousels 1.1%, compared to 0.9% for text posts and only 0.4% for simple images. This evidence directly shaped the entire content strategy.

Step 2 - Marketing Funnel Structure

A structured editorial calendar was built around the different stages of the marketing funnel - attract, educate and convert. Each content category was assigned a specific purpose within the funnel, ensuring the page had a clear strategic direction rather than random posts.

Step 3 - Reusable Visual Templates

All visual content was designed to respect Syvantech's brand identity and visual guidelines. Reusable structural templates were developed to optimise the design workflow, ensuring aesthetic consistency and making it faster to produce future content at scale.

Step 4 - Content Production

The full portfolio of digital publications was produced, including professional profile carousels, AI infographics and programming guides - all designed to consolidate Syvantech's visual authority on the platform.

Data-driven content choices

1.4%

Infographics organic reach

1.1%

Carousels organic reach

0.4%

Simple images organic reach

Every format decision was backed by platform data, not guesswork.

Tools used

CanvaLinkedIn

Impact

Algorithm-first strategy