Social Media & Brand Identity - Lercio Pinto
Lercio Pinto is a well-known car dealership in Santa Maria da Feira, with a combined audience of around 11,000 followers across Instagram and Facebook, built over time but without a defined visual identity or consistent content strategy. The dealership sells close to 200 cars per month, making it a reference in the region, but their social media presence didn't reflect that dimension.
The accounts had a solid follower base but no visual consistency, no regular posting rhythm and no defined brand identity on social media. The goal was to change that from day one.
Daily Posts
Created and published posts every day, aligned with the brand's new visual identity
Daily Stories
Consistent daily stories to keep the audience engaged and the brand top of mind
Weekly Videos
Produced and edited weekly video content to drive reach and engagement
Throughout the entire project, I worked closely with the client on a daily basis, from Monday to Friday. The collaboration was hands-on and continuous, from reformulating the visual identity to producing and publishing content every day, always in close contact with the team to ensure the content reflected the brand accurately.
A snapshot of the daily content produced, posts, stories and videos, after the brand identity reformulation.
Combined audience across Instagram and Facebook
The scale of the brand in the region
Posts, stories and videos produced consistently