Carted — Personal Brand

Carted was a personal project created entirely by me, inspired by a brand concept I originally developed for my final school project. The goal was never to immediately sell clothing. It was to build a creative outlet, put my video ideas into practice and develop my editing skills through a real project with a real identity. I spent a summer fully focused on this, learning and producing at the same time.

The approach was to grow an audience through content first, and only then launch the clothing brand. I managed three separate accounts: a Portuguese account and an English account, each with 5 videos published on TikTok, Instagram and YouTube, plus a main Instagram account used exclusively for stories and brand presence. In total, 10 videos were produced: 5 in Portuguese and 5 in English, all heavily edited in Premiere Pro with a consistent visual identity.

Carted was the project where I truly started developing my eye for video. Every edit was intentional, every creative decision was mine. It proved to me that I could build something from zero, across multiple platforms and languages, completely independently. The project is currently on pause due to university and internship commitments, but the creative foundation it built stays with everything I do.